Carolina Guerini

Carolina Guerini is Associate Professor in Marketing and Director of the Degree in Marketing at Cattaneo University- LIUC (Varese). At LIUC she teaches Marketing, International Marketing and Digital Marketing.

She is as well Fellow SDA Bocconi and lecturer of the Master in Marketing (MIMEC) of Bocconi University (Course: Industrial Buyers and Business Markets).  She’s Author of several scientific publications in the field of marketing and direct sales.